examples

EFFIE Awards Brief of Effectiveness
(Infiniti Motor Corporation: Infiniti M Sedan Launch)

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EFFIE Awards Brief of Effectiveness (Axe: How Dirty Boys Get Clean)

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EFFIE Awards Brief of Effectiveness (Pepsi: Food. Good. It’s the Cola)

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EFFIE Awards Brief of Effectiveness (American Express: INNYC)

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EFFIE Awards Brief of Effectiveness
(A Diamond is Forever: “Raise Your Right Hand”)

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EFFIE Awards Brief of Effectiveness (Angel Soft: “Bathroom Moments”)

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EFFIE Awards Brief of Effectiveness (Audi: The Art of the Heist)

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EFFIE Awards Brief of Effectiveness (Bauer: Player Made)

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EFFIE Awards Brief of Effectiveness
(Campbell’s Soup at Hand: Campbell’s Instead)

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EFFIE Awards Brief of Effectiveness

(CareerBuilder: Working with Monkeys)

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EFFIE Awards Brief of Effectiveness (Cingular: Raising the Bar)

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EFFIE Awards Brief of Effectiveness

(CISCO Systems: The Self-Defending Network)

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EFFIE Awards Brief of Effectiveness

(Corona Extra: Miles Away From Ordinary)

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EFFIE Awards Brief of Effectiveness (DHL: Competition)

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EFFIE Awards Brief of Effectiveness (Gill Foundation: Turn Out)

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EFFIE Awards Brief of Effectiveness (Hewlett-Packard: Picture Frames)

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EFFIE Awards Brief of Effectiveness
(HSBC Premier: Banking Without Boundaries)

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EFFIE Awards Brief of Effectiveness (Kodak: Brand Transformation)

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EFFIE Awards Brief of Effectiveness
(LG Electronics: Mobile Phones Fashion Campaign)

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EFFIE Awards Brief of Effectiveness
(Microsoft Xbox: “It’s good to play together”)

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EFFIE Awards Brief of Effectiveness
(Minnesota Twins: This is Twins Territory)

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EFFIE Awards Brief of Effectiveness
(Nissan: Quest Minivan Launch Campaign)

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EFFIE Awards Brief of Effectiveness
(Pepsi Vanilla: “the not-so-vanilla vanilla”)

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EFFIE Awards Brief of Effectiveness (Revol: Join the Revolution)

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EFFIE Awards Brief of Effectiveness (Rheingold Beer: “Don’t Sleep”)

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EFFIE Awards Brief of Effectiveness (Taco Bell: Big Bell Value Menu)

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EFFIE Awards Brief of Effectiveness (Ted Launch)

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EFFIE Awards Brief of Effectiveness
(THE ANTI-DRUG: Early Intervention Youth)

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EFFIE Awards Brief of Effectiveness (United Airlines: “It’s Time to Fly”)

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EFFIE Awards Brief of Effectiveness
(Washington’s Lottery: Lotto Relaunch)

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EFFIE Awards Brief of Effectiveness
(Yahoo! Personals: Live Billboard Dating Campaign)

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EFFIE Awards Brief of Effectiveness (Zelnorm: “Tummies”)

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