Categories EFFIE 2008

1. Foods (animal foods, dairy products and all other products based on the milk, including cheese, yoghurt, butter, margarine, ice – cream; chewing gum etc)
2. Snacks / Confectionary
3. Beverages / Alcohol (vodka, whisky, gin, tequila, rum, wine, liqueur, cocktails, beer, champagne)
4. Beverages / Non- alcohol (non – alcohol drinks, juice, tea, coffee, mineral water, non – alcohol beer)
5. Personal care (shower gel, soap, diapers, deodorants, shaving products, personal care products for women etc)
6. Beauty aids (goods and services) (cosmetics, lotion, hair care products, sunscreen products, hairdresser’s, beauty saloons)
7. Perfumery (perfumes, fragrances, body sprays)
8. Pharmaceuticals and medical services (optics, medical services, stomatology, drugs, first – aid products and devices, vitamins, toothpaste, contraceptives, toilet paper, tissues etc)
9. Tobacco (cigarettes, tobacco, accessories etc)
10. Household supplies and services (cleaning products, detergents, fabric softeners, waxes, air freshener, fertilizers, lawn care services, paint, glue etc)
11. Consumer electronics (TV, audio and/or video devices, DVD, mobile phones, photo cameras, cameras, household appliances etc)
12. Retail trade and services (supermarkets, grocery stores, on-line stores, stores that specialize in one particular line of products (i.e. clothing, shoes, pet care, toys), restaurants etc)
13. Computer hardware (desk and portable computers for business/ personal purpose, scanners, modems, printers, monitors etc)
14. Financial services (banks, insurance, credit cards, investments, crediting)
15. TeleCom services (telecommunication, mobile phone operators, courier and post services, mobile phones, Internet providers, guides, search engines)
16. Transportation and tourism (air, train, automobile leasing, cruises, tour operators, travel tours, hotels, resorts, driving schools, all types of public transport, trucks, motorcycles, cars, both brand and model advertising)
17. Mass media (magazines, newspapers, web sites, radio and telecommunications)
18. Social projects (including charity projects, nature protection projects, road safety, political advertising etc)
19. Entertainment (lotteries, festivals, concerts, toys, zoo, amusement parks, gyms, museums, galleries, sportswear, sporting events etc)
20. Small budget