Demands acceptance rules

Projects, created not earlier 2006, which showed effectiveness in 2007-2008 (except campaigns, which took part in the last year competition), are accepted for the EFFIE Awards Ukraine 2008 tender.

Campaigns, which are developed by several agencies (advertising, media companies etc.), can move on consideration only once, but all agencies participating in working out can be specified. For participation in competition it is necessary to fill the form the Demand in three languages and to transfer in Organizing committee in a firm copy, and also on the electronic carrier. In the Demand joins from 1 to 6 examples of creative materials: Internet, Outdoor advertising, Print advertising, Radio advertising, Television advertising. Participants are recommended to detail each of Demand elements as judges will estimate all components. On October, 15th, 2008 the demands acceptance termination on participation.

Algorithm of actions of the participant:

1. To familiarize with participation rules.

2. To define quantity of submitted works.

3. To be registered for participants on-line.

4. To receive and settle an account for participation.

5. To submit to organizing committee the filled demands.

Thus, we ask to have in view of that the order form consists from:

Application forms for participation (p. 1-5)
Campaign Descriptions (p. 6-7)
Control sheet of the demand (p. 8-9)

The Filled DEMAND moves in 20 Russian, 3 Ukrainian and 3 English printing copies (page 1-5), and also an electronic file (all pages) in three languages on CD.

The publication of material.

Program EFFIE provide possibility to participant to publish the account of the won campaigns on site EFFIE. In case whereas the participant prefers keep secret the information in entry well to note corresponding point of the given form in section "Results of campaign and the list participants". In that case materials will not be published except for the resume of campaign and the submitted creative materials. If the corresponding points noted the submitted in formation on your campaign can be published creative material get own of the All-Ukrainian advertising coalition and are not subject to return . All-Ukrainian advertising coalition has the right to use certain creative materials with a view of education and the publication.

Definition of winners of awards

Each project passes two stages of estimation. During the first round pf competition of jury stage entry of campaigns without using creative to other in their category and without using creative materials. During the second round finalists are staged by their comparison with other finalist in this category using both the entry demand and creative materials.
Judges staged each of 4 elements of the entry. The general ball for the firs 3 elements the marketing problem, strategy, a creative) makes 70% of a final estimation. The proof of results makes 30% of a final estimation.
On the basis of jury reports the average estimation of campaign is formed. Thus the maximum and minimum estimations are considered.

If your campaign is the different countries (even if it is not spent to the USA) it also can take part in EFFIE Global Award.