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The Effie Awards appeared in Ukraine in 2006. It is the first international competition in Ukraine, estimating not only creative finds but also effectiveness of expenses of advertisers on advertising.
Appearance of Effie Awards in Ukraine inevitably will influence on further development of advertising market in our country. The importance of Effie Awards consists of increase of level of marketing thought and openness of economic and other indexes of national advertising campaigns. Unlike the international participants of Effie, advertisers in our country, as a rule, operate abstract concepts such as «well», «correctly», «successfully». Task of Effie is to change this situation.
The Effie Awards rewards the most successful advertising campaigns, conducted at the Ukrainian market; it supports and assists the increase of advertising role, effective use of marketing’s resources.
Primary purposes of Effie:
• Effie exists in order to move forward and estimate quality of commercial communications of campaign;
• Effie adheres to successive philosophy and strict provisions of practice, possibilities of advertising built on demonstration in achieving marketing’s aims
• Effie is the first and most effective award which is based on the tested results of market. Creative execution is examined as a part of process of Effie and taken into account during the evaluation of works.
In order to win the Effie Awards, a campaign must conform to requirements of competition and achieve a success in realization of the put aims. A campaign must harmoniously unite all disciplines which are included in the successful marketing program: planning, market researches, medias and creative management, management accounts. Participants, applying on victory must show partnership between an agency and client in creation, management and construction of campaign.
An application for participating in Effie Awards can be given both a company-advertiser and advertising agency, conducting campaign.
Procedure of Judging is based on long-term international experience of Effie and built on independent opinion each of jurymen. The authoritative representatives of marketing and advertising sphere examine the given campaigns and determine winners in categories. The process of choice consists of two parts of competition. Voting during judging passes anonymously and confidentially. The members of New York American Marketing Association will take part in jury work.
Why is it necessary to participate in Effie Awards?
• Effie Awards is the unique competition which is estimated by the representatives of basic clients and professional agencies
• Effie Awards - it is the unique award, which acknowledges all disciplines - creativity', marketing and account, researches and MASS-MEDIA. All of it helps to create an effective advertising campaign
• Effie - it is a gold standard of advertising effectiveness. It is a higher level of confession of Your campaign, Your agency, and that your clients can get as a result of achieving advertising objectives.
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The official representative Effie in Ukraine is All-Ukrainian advertising coalition.
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Effie conference |
Effie Archive |
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5 september
EFFIE Awards Ukraine 2011 - Call for Entries open more 6 december Advertising Agency of the Year more |
This section contains the best advertising and marketing case studie, award-winning Effie Awards in different countries. The purpose of this
section: familiarization with international experience, training and promotion of efficiency in the industry of marketing communications. more |
Winners 2006 Winners 2007 Winners 2008 Winners 2009 Winners 2010 |
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Effie® is registered trademark of Effie Worldwide, Inc. and is under license to the All-Ukrainian Advertising Coalition.
All rights reserved. Learn more about Effie at www.effie.org.