The EFFIE Awards appeared in Ukraine in 2006.

 

It is the first international competition in Ukraine, estimating not only creative finds but also effectiveness of expenses of advertisers on advertising.

The official representative EFFIE in Ukraine is All-Ukrainian advertising coalition.

Appearance of EFFIE Awards in Ukraine inevitably will influence on further development of advertising market in our country. The importance of EFFIE Awards consists of increase of level of marketing thought and openness of economic and other indexes of national advertising campaigns. Unlike the international participants of EFFIE, advertisers in our country, as a rule, operate abstract concepts such as «well», «correctly», «successfully». Task of EFFIE is to change this situation.

The EFFIE Awards rewards the most successful advertising campaigns, conducted at the Ukrainian market; it supports and assists the increase of advertising role, effective use of marketing’s resources.

Philosophy of EFFIE is that commercial communications must be estimated from position of their possibility to help in achieving such aims and their important role in marketing.

Shelli Latsarus, chairman and executive director Ogilvy & Mother Worldwide:

“The heritage of Ogilvy&Mather was always advertising which sells», Devid Ogilvi said in his book “We Sell – or Else philosophy”. That’s why we value the EFFIE Awards higher then all other. If you do not have figers, which prove that your advertising did the work, – you will not win. So, in a way, EFFIE is the most «real» existent advertising reward».

The EFFIE Awards shows the top of effectiveness of advertising and management. She marks projects which got prominent results in achieving the put aims. None of awards in area of brand construction is not acknowledged so widely and is not so desirable.

Primary purposes of EFFIE:

•          EFFIE exists in order to move forward and estimate quality of commercial communications of campaign;

•          EFFIE adheres to successive philosophy and strict provisions of practice, possibilities of advertising built on demonstration in achieving marketing’s aims

•          EFFIE is the first and most effective award which is based on the tested results of market. Creative execution is examined as a part of process of EFFIE and taken into account during the evaluation of works.

In order to win the EFFIE Awards, a campaign must conform to requirements of competition and achieve a success in realization of the put aims. A campaign must harmoniously unite all disciplines which are included in the successful marketing program: planning, market researches, medias and creative management, management accounts. Participants, applying on victory must show partnership between an agency and client in creation, management and construction of campaign.

An application for participating in EFFIE Awards can be given both a company-advertiser and advertising agency, conducting campaign.

Taking into account, that competition in Ukraine was held first, for consideration in EFFIE Awards 2006, was taken the projects, the advertising campaigns of which was realised in a period from 01.01.2002 to 01.05.2006.

Procedure of Judging is based on long-term international experience of EFFIE and built on independent opinion each of jurymen. The authoritative representatives of marketing and advertising sphere examine the given campaigns and determine winners in categories. The process of choice consists of two parts of competition. Voting during judging passes anonymously and confidentially. The members of New York American Marketing Association will take part in jury work.

Why is it necessary to participate in EFFIE Awards?

Do you wonder; does it follow your company to participate in a competition EFFIE Awards?

Reasons, why it is necessary to take part in a competition, to show the world, how company’s activity attained success at the market:

•          EFFIE Awards is the unique award, which examines such factors of markets, as the multiplied volume of sales or improvement of knowledge and notion about brand, and also creativity

•          EFFIE Awards is  the unique competition which is estimated by the representatives of basic clients and professional agencies

•          EFFIE Awards - it is the unique award, which acknowledges all disciplines -  creativity', marketing and account, researches and MASS-MEDIA. All of it helps to create an effective advertising campaign