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The Effie award is the only major marketing communications award which reflects the combination of strategy, creative and resulting effectiveness of communications. It is the effectiveness which is the substance which truly sets Effie apart.
History
The Effie Awards were founded in the USA in 1968 by the American Marketing Association, New York Chapter, Inc. (New York AMA, www.nyama.org).
For over forty years, the Effies have been promoting, educating about and celebrating effectiveness in advertisingand marketing communications.
1968 – The New York Chapter of the American Marketing Association a non-profit organization launches The Effie Awards
1981 – Germany
1984 – Austria
1984 – Switzerland
1984 – Netherlands
1987 – Belgium
1993 – France
1995 – Chile
1995 – Peru
1996 – The Euro Effies launched, becoming the first pan-European advertising awards to be judged on the basis of effectiveness
1997 – Czech Republic
1998 – Slovak Republic
1999 – Hellas (Greece)
1999 – India
2000 – Poland
2000 – Mexico
2001 – Israel
2001 – New Zealand
2001 – Russian Federation
2001 – Slovenia
2002 – Finland
2002 – Hungary
2003 – The Global Effie Awards were created to honor multinational marketing communications ideas that have proven themselves effective in four or more countries on at least two continents.2003 – China
2003 – Hong Kong
2003 – Iceland
2003 – Romania
2003 – Singapore
2003 – Turkey
2004 - Ecuador
2004 – Guatemala
2005 – Argentina
2005 – Colombia
2005 – Ukraine
2006 – Bulgaria
2007 – Brazil
2007 – Malaysia2007 – Sri Lanka
2007 – Uruguay
2008 - The New York AMA assigned its rights to the Effie brand to a new non-profit organization named Effie Worldwide, Inc.
2008 – Australia
2008 – Croatia
2008 – The Asia-Pacific Effie launched in 2008, by the Institute of Advertising Singapore (IAS), to allow effective national campaigns from the entire Asia-Pacific region tocompete head-to-head.
2009 – Costa Rica
2009 – GEMAS joined up with Effie Worldwide to launch the first GEMAS Effie MENA (Middle East North Africa)
Awards on November 5, 2009
2010 – Effie launches the US Collegiate PSA Challenge Competition giving students a chance to create a comprehensive marketing campaign that addresses real world challenges.
The Effie Awards identify the most significant achievement in marketing communications: ideas that work. The enduring strength of the Effies is its ability to enlighten marketers worldwide with strategies that have proven to be effective in their respective market(s). Known by marketers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, APAC Effie and forty national Effie programs. For more details, visit www.effie.org.
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Effie conference |
Effie Archive |
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5 september
EFFIE Awards Ukraine 2011 - Call for Entries open more 6 december Advertising Agency of the Year more |
This section contains the best advertising and marketing case studie, award-winning Effie Awards in different countries. The purpose of this
section: familiarization with international experience, training and promotion of efficiency in the industry of marketing communications. more |
Winners 2006 Winners 2007 Winners 2008 Winners 2009 Winners 2010 |
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Media partners
Effie® is registered trademark of Effie Worldwide, Inc. and is under license to the All-Ukrainian Advertising Coalition.
All rights reserved. Learn more about Effie at www.effie.org.